How to Easily Create a PDF e. Book that Rocks. Last Update October 5th, 2. So you want to learn how to make an e. Book? I can help you with that. The trusty e. Book is still an extremely powerful online format that is only going to get stronger as more people switch to smartphones and reading devices like Kindles. If you run a blog then you probably know about giving away a free e. Book in order to lure more people onto your mailing list. This tried and tested strategy still works wonders. Today I’m going to show you how I do everything when I make an e. Book – from brainstorming ideas to defining concepts, designing the layout and cover to finally uploading it to your blog or website. Let’s do this! NOTE: This post contains some affiliate links. If you purchase a product through one of the links on this page I’ll earn a small commission at no extra cost to you. Thank you for your support! 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ISBN 978-1-62620-995-4 © www.free-management-ebooks.com 5 Setting An AgendA the Purpose of an Agenda Your agenda should be more than just a list of discussion items. English grammar book in PDF. Download the English grammar book with exercises in PDF for free. BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard. What’s in this article? Let me just start by highlighting a few of the major points that will get covered in this article on how to make an e. Book: What program to use to write your e. Book. What file type your e. Book needs to be (hint: its a PDF)How to convert your e. Book to a PDFWhere to find (and edit) images and photos. How to develop concepts, titles and content that rocks. How to design an e. Book cover. How to deliver your e. Book to your readers. How to promote your e. Book for free using my funnel strategy. Of course I am going to miss out on something so if you have any experience with making an e. Book please hit me up on Twitter and let me know what I’ve forgotten. Quick Interruption: For some (but not all!) of these tips it helps to have your own blog host in order to get the best results and take advantage of certain programs and software. Why make an e. Book? If you are reading this post it is likely that you already know the benefits of making an e. Book so I won’t go in to too much detail. Some of the reasons all internet marketers and bloggers should make an e. Book are: Get pre- loyal subscribers. If you want to make money you need loyal subscribers. And one of the best ways to get email subscribers in order to introduce them to your material is to give them a free e. Book as a “bribe”. Increase your exposure. Those little PDF files are super easy to share and you will often find that people send them on to their friends who then get introduced to your stuff. Also, they tend to sit on people’s desktop for longer than a post or a web article and as such you have multiple chances to get them to read it. Add a new revenue stream. Many people think that the big bloggers just make money on their blogs. A lot of their income often comes from a combination of having a successful mailing list strategy tied to a successful e. Book. Oh, did I mention you can sell the darn things? All these things are possible if you know what you are doing. Remember, the e. Book market is extremely saturated so you need to do something extremely good. The good news is that as the tablet and smart phone market grows, so does the demand for PDF file e. Books. Step 1: Research your target market. The first step on the how to make an e. Book journey is to take a careful look at who you are pitching it to. Knowing this information is like knowing which person in a crowd is Waldo. You have to know what he looks like, what he’s wearing and why he might be looking for you. Unless you know your target market well you are essentially shooting blind. NOTE: This is the first step if you have an existing blog. If you want to make an e. Book first and then build up promotional material around it you would do step two first. Get Market Samurai. One of the best things you will ever buy as an internet marketer or blogger is Market Samurai. It will cost you $9. However, if you don’t want to make a purchase some of the following research can be done with Google Keyword Planner. Look for popular keywords in Google/Clicky Analytics, and competitors. The next thing you want to do is log in to your Analytics account and look at the popular keywords and search phrases that people are using to find your blog. Which posts are most popular? You can then take some time to look at your competitors on Google and see what posts are most popular for them. This gives us a good idea about useful keywords. Use Market Samurai to analyze traffic levels. The next thing you want to do is input those keywords in to Market Samurai and find out if any other related keywords could perform better. For example, when I was researching the title of this article I found out that “make an e. Book” gets slightly more searches than “create an e. Book” and so I decided to target that instead. Over time these little bits of information can make or cost you a lot of money. Find out who they are. Now you want to take that information and think about who these people are. Research this information wherever you can. Think about their age, sex and location. Think about their income levels and career paths. Most importantly, think about how you can write an e. Book that will help them. Step 2: Come up with a killer topic and title. Once you have narrowed down your target market you want to come up with a topic and a title that will absolutely blow people away and solve their problems. To do this it needs to have an original edge on a very relevant topic. Because you are the one that is writing it, promoting it, selling it and believing in it. Unless you have a passionate and knowledgeable interest in the thing you are going to fail before you start. Don’t make an e. Book about puppy training unless you know enough to help people and then love it enough to push it for the next five years. Personalize it. The best e. Books are the ones that share a personal experience about a very common topic. Because it adds authority. Authority is very important when it comes to books and articles because you need to show potential readers and customers that you are experienced enough to know what you are talking about. Let’s take the example of making money online. Let’s say you write an e. Book called How to Make a Million Dollars Per Year. Now, if you make a million dollars per year and think you can teach others how to do the same then that is a very good book to write. If, however, you have never made that money yourself then you really have no authority on the topic. And people will smell it a mile off. So, whatever topic you choose to write on, make sure you have a personalized angle attached to it. This is very important. Make the title specific. Specific titles work best. It doesn’t matter whether it is a book or a blog post. For example, I wrote a post called How I Sold a Blog for $2. Months that hit the front of Delicious and went on to even get picked up by some newspapers. If I had called it How to Sell a Blog I don’t think it would have done nearly as well. Make your title specific. Step 3: Write the e. Book and make it pretty. So now you have to write your e. Book and format it so that it is all pretty. This is where the magic happens and, unless you know what you are doing, the obstacles. Because it is totally free and has an excellent selection of features. For example, it allows you to instantly convert your regular . If you have a new version of Microsoft you can probably do all of this stuff but please do not go out and buy anything for the purpose of e. Book writing. i) Start with an end result and work backwards. People are downloading your e. Book because they want to figure out how to do something. For this reason you should start with the end result that they are looking for and work your way backwards. Sometimes I will write the contents page first because it gives me a good plan. Other times I will just write like crazy and worry about the format later. It doesn’t matter as long as you are systematically getting people closer to achieving their goals. They have two types of headers (main and sub) and they have lots of lists and paragraphs. The reason for this is because people hate digesting large lumps of content. While long form content is getting more popular, it needs to be formatted in a scan- able way. Remember, when using photos you need to make sure you purchase the correct license and get permission. You also want to avoid stock photography that has been used thousands of times before. If you are really specific about what you want photos of or if you need your own product in there somewhere then you are going to have to hire your own photographer. And this is expensive. You’re usually looking at between $5. Taking the photos yourself on the family camera is never a good idea because they generally look really amateurish. You really only need to use a simple font like Arial, Verdana or Georgia at size 1. Don’t go overboard when it comes to this stuff! Less is always more in the design field. You should also avoid bright reds for text as it looks spammy. Think professional writers or other people in your industry. The point is not so much to find spelling mistakes (although that is important) but to figure out whether it is solving problems, coherent, etc. You really need someone to be able to give you the hard truths about your writing style and execution of ideas. Make an e. Book cover to use on your site. A really important part of the process here is to have a nice e. Book cover to promote your PDF file. Here’s my latest updated one: These things are great because they increase the perceived value of the product by making it seem like something solid. Of course, its just a PDF file and not a real book, but by giving it a graphical representation people will feel like it is worth more. I highly recommend getting a designer on 9. Designs to make you something professional. Remember, this is going to represent your whole brand. Step 4: Convert to a PDF file and give it away. This final step is the part where the e. Book baby is born. Now, I am not going to talk about how to sell an e. Book because I really believe it giving them away for free.
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